Refine the recipe of the locals’ favourite.
Euphorium had successfully won the hearts (and taste buds) of London’s locals. Their simple recipe was a hit: bring an excellent Parisian-style bakery to the capital’s boroughs. But expansion and new ownership brought its challenges. Euphorium needed its mojo back.
Feel the love.
The grab-and-gone, homogenised high street identikit brands created a very clear space for Euphorium to comfortably and happily own. So come on in, pull up a pew and get comfy.
The touch of understated charm.
As a beloved local to throngs of Londoners across the capital, Euphorium’s mission remains the same as it did when they opened the first site back in 1999: make every day great, by bringing remarkable baking to the heart of London’s communities.
Delivering on the proposition ‘For the love of it all: coffee, cake, community, comfort and craft’, the identity oozes the brand’s warm welcome and positive outlook.